Monday, October 5, 2009

New Product Marketing

Click to Read "It’s Brand New, but Make It Sound Familiar"

How do you market your product when it is perceived by consumers as.......too innovative?


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2 comments:

  1. Raj BhandariOctober 8, 2009 at 5:34 PM

    Hi,

    As a follow up to our conversation today, I wanted to share some podcasts on ideation that I thought were worthwhile.

    One is by the same guy who wrote the Why Not? excerpt posted in the materials section. His name is Barry Nalebuff and he is a professor at Yale. He has a very relevant and cool site - whynet.net. His podcast is called "Why Not? How to use everyday ingenuity to solve problems big and small" and can be downloaded for free in the iTunes store under iTunes University.

    The second is from Eric von Hippel (MIT) who wrote "Democratizing Innovation." The podcast can be found here http://blogs.ischool.berkeley.edu/podcast/2007/02/21/democratizing-innovation/

    Raj Bhandari

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  2. Janet ZhouOctober 11, 2009 at 12:26 PM

    There is also a collaborative podcast started by Stanford Business and Design School students at http://iinnovate.blogspot.com/

    The featured interview on there now is on how Microsoft continues to be innovative.

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