Flowlab is an interesting company built completely around the "multiplication template" of ideation. They took a traditional skateboard and added 10 additional wheels (14 total) in two arcs. This new configuration allows the rider to "carve" with the skateboard in a motion more reminiscent of snowboarding and surfing.
Much like the rollerblade (originally designed as a crosstrainer for hockey players), the flowboard has the potential to become the next big thing in extreme sports - assuming the start-up's owners and investors can figure out an advertising and distribution plan that will actually be able to get it off the ground. (note* when I worked for them back in 2004, they had basically no clue what they were doing, but they seem to be figuring things out now with the help of a more engaged board of directors).
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