The Importance of Framing in Product Choice

Dan Ariely, a behavioral economist from Duke, has done some pretty interesting research to show how consumer preferences can be manipulated by the way choices are framed. He makes an argument that most consumers don't know their absolute preferences, but rather only their relative preferences.

Here is his TED talk on the subject, which gets into the implications for product choices at about 11:10 into the video.

Presumably well-designed conjoint would not be subject to confounding by Assymetric Dominance, as long as it had enough variation and options.