Welcome to the “Developing and Marketing of New Products” blog, which we have established for Marketing 324. This course aims at addressing the challenges that arise along the development process of a new product. A successful product should be a solution to a strong customer need; therefore, the challenge of identifying new opportunities is fundamentally customer-centric, and is relevant whether you work for a startup or a large company, whether you sell products or services, and whether your customers are individual consumers or companies.
This blog is intended to be a forum which allows participants in the course to share their ideas and feedback, to reinforce the main learning points of each session as well as to explore new avenues of thought. You should have received an email invitation to join this blog as an author. Please use this site as a way of sharing interesting material that you feel is relevant to the new product development process; also feel free to share the site with your friends and other contacts through the share link at the top of the page, which allows you to share this site using Facebook, Twitter or Google Reader. We look forward to meeting you all in class and also seeing how your ideas shape the evolution of this learning tool and the class itself.
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